What’s the difference between a landing page and a homepage?
That’s the topic of this guide — we’ll discuss some key differences, when to use each, and how to make these marketing assets as effective as possible.
Let’s start with some definitions.
What’s the Difference Between a Landing Page and a Homepage?
Here are 4 of the most common differences between a homepage and a landing page:
Landing pages have no navigation — Homepages do.
Landing page traffic comes from ads — Homepage traffic comes from many sources.
Landing pages are separate from a business’ website — Homepages are the front page of a business’ website.
Landing pages have a single goal — Homepages promote website browsing.