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- Build: This is the step where the website starts to take shape. After development is done, we’ll enter the Quality Assurance phase. The combination of logo and color scheme forms the basis of the company’s visual identity and influence how the visitors perceive your brand. This is strictly for the Westside Virtual team to go through the project and make sure we’ve built everything we planned to. Once we are satisfied with what we have designed, we formally start asking for your feedback.