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- Design: An important part of this phase is the information architecture, which defines how the content will be structured throughout the website and how a visitor will access it. Each week, sometimes even daily, you’ll get an emailed report of what we were able to accomplish. While we do welcome feedback during this phase, we’ll be largely focused on building the major components of the entire site. The Test phase is where we’ll announce to you that we are ready for all of your feedback.