A WordPress Theme is a collection of files that work together to produce a graphical interface with an underlying unifying design for a website. These files are called template files. A Theme modifies the way the site is displayed, without modifying the underlying software.


You can choose from over a thousand free themes from the WordPress Theme Directory or invest in a premium, or paid themes from <strong>themeforest.net</strong>


A premium WordPress theme is a high-quality, feature-rich, search engine optimized WordPress web template built for customers who want a polished design.


Westside Virtual has extensive experience working with various themes from various companies.

The advantages of premium themes are like those of premium plugins. Premium themes usually have a reliable code base and offer support if something goes wrong.


Some premium themes operate more like web design software, allowing designers like Westside Virtual to design unique one-of-a-kind page layouts.


Premium themes can run anywhere from $19 to $100+ and are sold with a license. If we buy the license, we own the license.  Transfer of licenses is usually impossible because the WordPress community has not engaged in license transfers. No one took it on and Automattic, the company that owns WordPress, washed their hands of the whole deal so its up to the designers and the clients to figure it out.  If you buy the license, we will direct you how to purchase it and once you obtain the license, we will install it on your site or on  the developmment site.


The client is responsible for payment of the renewal of the support for theme each year.


Unless otherwise noted, a purchased theme includes a six-month or one-year membership subscription to downloads, updates and support from the company that the theme was purchased from. This means you get immediate access to all new versions and features released for your product(s) during your subscription year, plus ticketed support from the theme’s Help Desk.


The membership model is how companies provide top-tier support, maintain their products as WordPress updates it’s own products, and to provide continued development for new versions and features. After the one-year mark, your theme or plugin is still yours to use and keep, but we recommend renewing your subscription to have continued access to downloads, support, updates and new features

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